![]() ![]() Carefully review the list of Hype Cycles to identify relevant targets (while there are 96 Hype Cycles as of July 6, 2008, this task will likely not require a lot of time and effort).Add influencing the Hype Cycle to your annual AR Strategic & Tactical Plan.Mastering the Hype Cycle – Highly recommended for different reasons for differentaudiences.Gartner’s Hype Cycle – Anticipate andInfluence.Click here for SageCircle’s review of the book. While written for the enterprise client, there are many valuable insights in the book for vendor AR professionals. Working backward that means that AR programs need to start now to think about how they want to influence the Hype Cycle.Ī valuable resource for AR programs that want to influence the Hype Cycle is the book Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Harvard Business Press, $19.77 + S&H on Amazon) by Hype Cycle creator Jackie Fenn and colleague Mark Raskino. Then in May and June they move into their serious work on their Hype Cycles in order to get them through Editorial by the end of June. From a timing point-of-view that means the analysts are starting to think about what they want to change in the Hype Cycle in April. Gartner typically refreshes most Hype Cycles in June and July every year. ![]()
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